L
M
S
L

Category Filter

AllFeaturedGraphicsPhotographyTypographyresearch/Experimentsux/corporate

Human Attention Diagrams

i

2019

Diagram and artwork for the artist Hae Young, Ji.

Year

2018

Category

Graphic design, Artwork

Client

Hae Young, Ji

Output

18 x 17cm booklet

Credit

Artwork
Artwork
Diagram
Diagram

media™

2018

Media™ is a conceptual fashion brand that uses clothes as a medium to reflect the current and express messages. Collaborated with a Zürich based artist Hae-young Ji, I founded and designed the brand. The visual identity was designed to be neutral however on the other hand able to reflect the contemporary imageries and contents. October 2018, we made a brand presentation at HGK Basel to present the brand and the first sweatshirts.

Year

2018

Category

Branding, Fashion, Photography

Client

Self-Initiated

Output

Visual Identity, Naming, Brand Concept, Sweatshirt

Credit

Worked together with Haeyoung Ji

Brand Presentation
Brand Presentation
Brand Presentation
Brand Presentation
Brand Visuals
Clothings
Sweat Shirts
Sweatshirt Balck. Back
T-Shirt Black Front
T-Shirt Black Back
Sweatshirts Back
Visual Identity
Logotype
Graphic Symbol
Brand Manifesto
Letterings
Letterings

Raw Word Archive

i

2018

Raw Word Archive is an experimental publication on typography and the zeigeist that archived words that are reflecting ideas and thoughts about the current. In the publication, forty-five words are archived. On each page, a word is typographically expressed and presented with a short example sentence that describes the context of the word. Structurally, the publication is a half-folded pile of papers without binding. It gives a possibility to rearrange, combine the words in a different way. The publication contributes to the re­sponsibility of type designers to present How? And in what form the words should be written today?

Year

2018

Category

Editorial, Typography, Type design

Client

Self-initiated, Academic

Output

Magazine, Publication

Credit

Project mentoring by Jinsu Ahn

Mind Automation

i

2019

Editorial design of the artistic thesis for the artist, Hae Young Ji.

Year

2020

Category

Graphic design, Editorial design

Client

Hae Young, Ji

Output

18 x 17cm booklet

Credit

Color 1

AT 4:20PM for SSC

i

2019

This is a poster for an exhibition and event by Sundae School, a contemporary fashion brand based in New York. The project was to design a poster about a theme of “AT 4:20PM”. The poster reflects the theme based on my personal circumstance regards my screen-time and the sense of virtualization.

Year

2019

Category

Graphic design

Client

Sundae School

Output

24 x 36” Poster

Credit

Color 1
Process and Layers
Detail
Color 2

Virtual Materiality of Digital Photograph

i

2019

This is a Master thesis project I conducted during my study in Basel School of Design. The project tries to investigate a method of using virtual materiality of digital photographs for the further digitalisation of the imagery and to create unique aesthetics. The project conducted vast different experiments and applied the method in the domain of fashion to evaluate the possibility. The final output is a film for a fashion brand and a documentation website of the whole project.

Year

2019

Category

Design Research, MA Thesis, Photography, CGI

Client

Self-initiated, Academic

Output

Image series, Video, Documentation Website, Master Thesis Paper

Credit

Experiments 1 (Excerpt)
Experiments 2 (Excerpt)
video

Cruder Typeface

2019

Cruder is a unique display typeface that has dynamic letterforms within two different fixed-width structure and various alternative style sets. The features ables the typeface to create many different styles depends on how the designer combines the different widths and style sets. The typeface was made for my own purpose. The typeface was  used for some of my poster works and also in the domain of music and fashion.

Year

2019

Category

Type design

Client

Self-initiated

Output

Display Typeface

Credit

Mentoring by Matthias Pauwels

Oslonight 2019

2019/2018

Created a new key visual for the Oslonight 2019 poster, retaining the festival identity and poster system, I designed in 2018. Oslonight always aims to have a fresh and cultural context. Watergun is an object of joy and refreshment and, at the same time, a kitsch object with unique aesthetics.  I tried to capture the object vividly and freshly to present the idea of Oslonight.

Year

2019

Category

Poster, Photography

Client

House of Electronic Arts Basel

Output

Poster, Stickers

Credit

Worked together with Andreas Hansen

Poster
Photography
Stickers
Installed Poster
Event Site

Oslonight 2018

2019/2018

Oslonight is an annual cultural festival in Basel hosted by HeK, the Haus der Elektronischen Künste Basel. I was asked to design a visual identity and a poster, including applications for the event. I created a graphic symbol made of the letter O and N, which are the initials of the OsloNight. Based on the symbol, I developed the poster layout and the design system that use the graphical symbol as a frame for a key visual that will changes each year. For the first year, the abstract photography of the fruits was taken and used to convey the freshness and inspiring feelings of the event.

Year

2018

Category

Visual Identity, Photography

Client

House of Electronic Arts Basel

Output

F4/A2/A3 Posters, A4 leaflet, Stickers, Web banner, Stencil signage

Credit

Worked together with Andreas Hansen

Installed F4 Poster
Poster
Symbol
Key Visual Photography
Leaflet
Stickers
Event Site

Blockoff Typeface

i

This is the typeface that has very simple blocky letterforms that are conveying the bold and energetic impressions. The typeface was inspired by the very raw type sketch of mine from the past.

Year

2019

Category

Visual Identity, Photography

Client

Self-initiated

Output

OTF Regular, Italic

Credit

Mentoring by Matthias Pauwels

Clothing as a content medium

2018

This is a design research that deals with a concept and basics of using clothes as a medium of content in graphic design. Today, clothing has become a medium of graphic design, and fashion is aggressively taking the graphic design approach on the clothing. Based on such a situation, this research experimented with the positions and different forms of contents on the clothes and observed the effect and changes made on the relationship between the content and the person who is wearing it.

Year

2018

Category

Mini Thesis, Research, Fashion

Output

Written thesis and practicalexperiments

Client

Academic

Credit

Investigating: SSENSE

i

2018

This is the research paper that discusses the interesting phenomenon of visual communication methods and on editorial contents of today’s fashion industry by analyzing a particular online fashion mall SSENSE. Today, fashion is not only about the design or trend of the clothes themselves. However, fashion becomes closer to the form of the integrated art that deals with the most contemporary zeitgeist, art, aesthetics, social issues, etc. SSENSE, the research material of this paper, is a great case study of this phenomenon. The online fashion mall has a very significant difference and distinctive approach in web design and the way they create the editorial content related to contemporary fashion. I focused on analyzing the methods, benefits, and the possibilities of such an approach in the research paper.

Year

2017

Category

Design research, Fashion

Output

Written thesis and practicalexperiments

Client

Academic

Credit

Francois X (Unrealised)

2019

Poster for a French DJ, François X (Unrealised)

Year

2019

Category

Graphic design

Client

François X

Output

Poster(Unrealised)

Credit

Translate: Nike Vapormax Plus

i

2018

This project is a visual experiment of translating a con­temporary object into imageries. One of the most recent and technical sneakers from Nike, the Vapormax Plus has many contemporary visual elements in the shoe itself. The colors, materials, shapes of the shoe reflect the image trend of one of the most contemporary visual culture. I tried to reinterpret the visual characters of the shoe and make a translation from object to images. I used the means of photography, graphics, digital technics. The outputs and approaches of the research are made into a website as an experiment report.

Year

2018

Category

Design Research, Photography, Graphic design

Client

Self-initiated, Academic

Output

Visual Identity, Naming, Brand Concept, Sweatshirt

Credit

Experiment — Graphic and Photography
Graphical: Abatract
Graphical: Detailed Deconstructed
Graphical: Abstract
Graphical: Lettering based on the characteristic
Photography: Basic
Photography: Macro
Photography: Macro
Grid and Layout
Grid and Layout
Experiment: Video

Typozimmer №7

i

2018

Photography for a graphic design magazine Typozimmer, Issue 7. The project was com­missioned by the Swiss-based graphic design studio who was in charge of the design for the issue. I was asked to take the pictures of design objects such as vintage robots, vintage calculator by Dieter Rams, and a Swiss army knife for the poster series in the magazine.

Year

2018

Category

Photography

Client

Typozimmer Magazine

Output

Series of Photographs

Credit

Worked together with Andreas Hansen

Applied Magazine
(Graphic Design by Claudia Basel)
(Graphic Design by Claudia Basel)
(Graphic Design by Claudia Basel)

Typozimmer №8 X Media™

i

2019

Designed an editorial campaign for the brand media™ for the graphic design magazine Typozimmer issue 8. As a designer and a founder of media™, my interview was also featured in the magazine.

Year

2019

Category

Graphic design

Client

Typozimmer, Media™

Output

Editorial Campaign

Credit

Here Now Radical

2017

This is a series of posters that are expressing the identity and direction of myself as a designer. The sharp and edgy typefaces, the self-portrait with edgy graphical elements, the slogan expresses my perspective as an individual designer who tries to make his own point. The graphic, photographic, typographic sources I created for the posters are bound into a catalog. The poster was nominated as a finalist of the 100 Best Posters 17: Germany Austria Switzerland.

Year

2017

Category

Graphic design

Client

Academic

Output

Poster series, Source catalog

Credit

Mentoring by Jiri Oplatek

Poster
Here Now Radical 01
Here Now Radical 02
Raw
Poster Presentation
Source Catalog

Experiment: Art↔︎Design

i

2018

This a set of publications based on the question, “How graphic designers can contribute to art or artist?” The original project was to design the gallery book for the artist, but instead, this publication took the experimental approach of re-interpreting the artwork from the graphic designer’s perspective for the more productive result that can inspire both artist and graphic designers. Based on the artwork and the explanation of the Zürich based artist Hae young, Ji, the project produced 16 experiments and archived it into the form of a box of laboratory-style publications.

Year

2018

Category

Graphic design, Editorial design, Design research

Client

Haeyoung Ji, Academic

Output

16 Booklets with package

Credit

Worked together with Alessandra Purichelli and Stephanie Müller

Booklets
Package and Printed booklets

CircleTime

i

2019

This is a visual identity and web design for the artwork CirvcleTime of the artist Haeyoung, Ji. I was asked to design a visual identity for the virtual futuristic company that sells people's time. I designed the visual identity based on a circle and a sleek shape and flashy effect to convey the virtual and futuristic sense. I designed a website and a poster for the WerkDiskurs at ZHdK.

Year

2019

Category

Graphic design, Art

Client

Haeyoung, Ji

Output

Visual Identity, Website, Poster

Credit

Photographs used on the website and the poster are form the artist

Poster For the WerkDiskurs at ZHdK
Logo
CircleTime Website

Polarity Visual Identity

i

2019

Polarity is a small bar located in Seoul, South Korea, that appreciates individual people rather than groups of people. I was asked to make a logo that could reflect the concept that is more introverted and independent but yet has a strong impression.

Year

2019

Category

Graphic design

Client

Polarity

Output

Logo, Business card, Menu

Credit

BGV 2018 Cover Design

i

2018

An annual report cover for Basel based real estate insurance company BGV( Basellandschaftliche Gebäudeversicherung). Each year, BGV selects a theme for the company’s annual report, and in 2018, the theme of the cover visual was “Prevention”. I created the graphical shape that represents the concept of the protection and combined the different scale images of an aerial map of Basel and Baselland area where is the area where the BGV covers. The project was commissioned in the form of competition made by the selected designers from the MA in Visual Communication in the Basel School of Design and my design was selected as a winner of the competition.

Year

2018

Category

Graphic design

Client

BGV(Basellandschaftliche Gebäudeversicherung)

Output

Cover design for printed annual report and  website

Credit

Process
Graphic Grid
Cover Graphic
Cover A4
Online Digital Report Cover

Fonts For Freedom

i

2019

“Fonts for Freedom” is a campaign that claims for press freedom by the Reporters Without Borders and Service Plan Hamburg. I was invited to create a poster as a part of the campaign, along with nine famous typographers and designers. The poster was designed using a typeface from the Hungarian newspaper, Magyar Nemzet, that shut down by the government. The font of the newspaper title and the slogan were given. I used initials of the newspaper title and used chain and metallic graphics to represent both the suppression as well as the solid power of the press. The poster was released in the social media accounts of each designer and of the Reporters Without Borders.
https://fonts-for-freedom.com/

Year

2018

Category

Graphic design

Client

Service Plan Hamburg, Rerporters Ohne Grenzen

Output

A0 Poster

Credit

Basel, Helvetia

i

2018

An editorial poster for the Basel based cultural magazine and the fashion brand, Wie wär’s Mal mit. I was asked to create the poster about the city Basel, for their first printed magazine “+41”.

Year

2018

Category

Graphic design

Client

Wie wär’s Mal mit

Output

A4 Poster

Credit

Here

i

2018

A poster for an design exhibition by “Be There  Design
Festival” in Hong Kong on the theme “Homeland.” I approached considering the contemporary concept of a homeland and thought that the Internet plays the role
of the homeland today. A smartphone, which is the main access gate to the Internet and a word “Here” were used
as a main element. The mixture of a photograph hands holding a smartphone and expressive letters says “here”
is visually reflecting today’s complex and diverse media
environment.

Year

2018

Category

Graphic design

Client

Be There Design Festival

Output

Custom sized poster

Credit

Text by Haeyoung, Ji

This is Also Reduction

i

2017

This is a Master thesis project I conducted during my study at the Basel School of Design. The project investigates the alternative ways of reduction in photography and presents 16 different methods of reduction mainly by focusing on reducing the object itself. As a result, I exhibited a series of photographs and archived the whole process into a publication, “This is Also Reduction .”

Year

2017

Category

Photography, BA Thesis

Client

Self-initiated, Academic

Output

Series of A2 Photographs, Process publication

Credit

PhotographY
Research Paper and Process document

Graphic Useless Interface

i

2013

This is a photographey seires that deals with a contemporary design object, the GUI elements. This work questions the meaning and characteristics of the GUI, by recreating it in the real world into actual objects outside the screen and captures the GUI placed in the different contexts and in interesting situations.

Year

2016

Category

Photography, Editorial Design

Client

Self-initiated, Academic

Output

Editorial

Credit

Spreads

KB Card Visual Identity Renewal

i

2013

This is a visual identity renewal project for the Korean major credit card company, KB Card. The project renovated the visual identity system focused on reflecting the friendly and warm-hearted feeling by emphasizing the brand color and developing the illustrative pictogram. Renovated fifteen essential printed brand applications and developed a brand design guideline and the operation of the design.

Year

2013, 2014

Category

Visual identity, Graphic design

Client

KB Kookmin Card

Output

15 printed applications, Brand design guideline

Credit

I worked on whole process of design with a team of 5 graphic designers and a planner at Frum

Printed Applications
Brand Design Guideline
Brand Design Guideline Detail
Leaflet Covers
Leaflet Spread
Leaflet Spread
Credit card bill and statement

New Showroom

i

2016

The project was to design a prototype of the new digital brand channel and 3D virtual showroom based on the smart television platform for the automotive company in South Korea. I developed the intuitive user interface for the menu, navigation of the 3D showroom, and the car configurator user interface that is optimized to smart televisions.

Year

2016

Category

GUI Design

Client

Global Automotive Manufacture in South Korea

Output

Prototype for Smart TV application

Credit

Design direction and UI design. Lead two UI designers as a team.
3D Modelling and unreal engine development by Mackevision (DE).
Other prototype development by USE9( KR ) .

HMC Mobile UX Mockup

i

2016

UX principle development and mockup design for Hyundai Motor Company’s upcoming mobile application. In collaboration with UX designer, we developed the user experience for the key functions and content and designed the mockup of the key pages that the improvements are applied.

Year

2016

Category

UI/UX Design

Client

Hyundai Motors Company

Output

Key pages mockup with UX improvements

Credit

Worked with a UX Planner and a GUI designer.
I was in charge of designing the pages that are presented in this portfolio

Mobile Stock Trading UX

i

2016

This is a consulting project that aimed to develop the prin­ciples to improve the UX and GUI of the digital stock trading systems for Samsung Securities which is the leading asset management and stock trading company in South Korea. I was in charge of mobile stock trading application as a UX designer and GUI designer. I worked on improving the functionality and the user experience of the selected key screens together with a UI planner. I developed the GUI design style that communicates the refinement, clarity, and the trustful value of the service. The result of the project was used in the following project that actually renewal and reconstructs the whole web, software, mobile trading system of the Samsung Securities.

Year

2015

Category

UX Design, Fintech

Client

Samsung Securities

Output

Prototype of the application, Guideline Booklet

Credit

I worked as a GUI designer and UX designer for the mobile trading system amongst the web, mobile, pc software-based stock trading system.
I did the trend research, UX design, and GUI design

Hospital Service Design Journey Map

i

2013

This is a standardized service journey map for hospitals to improve their service quality. It was part of the project that develops service design guidelines for hospitals. The map iconizes each hospital service area with alphabets along with radar charts so that viewers can visually recognize the ideal service journey process and service area.

Year

2013

Category

Information design, Graphic Design

Client

MOTIE : Ministry of trade, industry & energy

Output

A1 map and A3 template

Credit

Worked together with Soyoung Han

Service Design Map
Diagram Detail
Scroll to Top