Raw Word Archive is an experimental publication on typography and the zeigeist that archived words that are reflecting ideas and thoughts about the current. In the publication, forty-five words are archived. On each page, a word is typographically expressed and presented with a short example sentence that describes the context of the word. Structurally, the publication is a half-folded pile of papers without binding. It gives a possibility to rearrange, combine the words in a different way. The publication contributes to the responsibility of type designers to present How? And in what form the words should be written today?
Year
2018
Category
Editorial, Typography, Type design
Client
Self-initiated, Academic
Output
Magazine, Publication
Credit
Project mentoring by Jinsu Ahn
Cruder is a unique display typeface that has dynamic letterforms within two different fixed-width structure and various alternative style sets. The features ables the typeface to create many different styles depends on how the designer combines the different widths and style sets. The typeface was made for my own purpose. The typeface was used for some of my poster works and also in the domain of music and fashion.
Year
2019
Category
Type design
Client
Self-initiated
Output
Display Typeface
Credit
Mentoring by Matthias Pauwels
This is a visual identity and web design for the artwork CirvcleTime of the artist Haeyoung, Ji. I was asked to design a visual identity for the virtual futuristic company that sells people's time. I designed the visual identity based on a circle and a sleek shape and flashy effect to convey the virtual and futuristic sense. I designed a website and a poster for the WerkDiskurs at ZHdK.
Year
2019
Category
Graphic design, Art
Client
Haeyoung, Ji
Output
Visual Identity, Website, Poster
Credit
Photographs used on the website and the poster are form the artist
Created a new key visual for the Oslonight 2019 poster, retaining the festival identity and poster system, I designed in 2018. Oslonight always aims to have a fresh and cultural context. Watergun is an object of joy and refreshment and, at the same time, a kitsch object with unique aesthetics. I tried to capture the object vividly and freshly to present the idea of Oslonight.
Year
2019
Category
Poster, Photography
Client
House of Electronic Arts Basel
Output
Poster, Stickers
Credit
Worked together with Andreas Hansen
Photography for a graphic design magazine Typozimmer, Issue 7. The project was commissioned by the Swiss-based graphic design studio who was in charge of the design for the issue. I was asked to take the pictures of design objects such as vintage robots, vintage calculator by Dieter Rams, and a Swiss army knife for the poster series in the magazine.
Year
2018
Category
Photography
Client
Typozimmer Magazine
Output
Series of Photographs
Credit
Worked together with Andreas Hansen
Oslonight is an annual cultural festival in Basel hosted by HeK, the Haus der Elektronischen Künste Basel. I was asked to design a visual identity and a poster, including applications for the event. I created a graphic symbol made of the letter O and N, which are the initials of the OsloNight. Based on the symbol, I developed the poster layout and the design system that use the graphical symbol as a frame for a key visual that will changes each year. For the first year, the abstract photography of the fruits was taken and used to convey the freshness and inspiring feelings of the event.
Year
2018
Category
Visual Identity, Photography
Client
House of Electronic Arts Basel
Output
F4/A2/A3 Posters, A4 leaflet, Stickers, Web banner, Stencil signage
Credit
Worked together with Andreas Hansen
Diagram and artwork for the artist Hae Young, Ji.
Year
2018
Category
Graphic design, Artwork
Client
Hae Young, Ji
Output
18 x 17cm booklet
Credit
—
Editorial design of the artistic thesis for the artist, Hae Young Ji.
Year
2020
Category
Graphic design, Editorial design
Client
Hae Young, Ji
Output
18 x 17cm booklet
Credit
—
Media™ is a conceptual fashion brand that uses clothes as a medium to reflect the current and express messages. Collaborated with a Zürich based artist Hae-young Ji, I founded and designed the brand. The visual identity was designed to be neutral however on the other hand able to reflect the contemporary imageries and contents. October 2018, we made a brand presentation at HGK Basel to present the brand and the first sweatshirts.
Year
2018
Category
Branding, Fashion, Photography
Client
Self-Initiated
Output
Visual Identity, Naming, Brand Concept, Sweatshirt
Credit
Worked together with Haeyoung Ji
This is a photographey seires that deals with a contemporary design object, the GUI elements. This work questions the meaning and characteristics of the GUI, by recreating it in the real world into actual objects outside the screen and captures the GUI placed in the different contexts and in interesting situations.
Year
2016
Category
Photography, Editorial Design
Client
Self-initiated, Academic
Output
Editorial
Credit
—
This is a Master thesis project I conducted during my study at the Basel School of Design. The project investigates the alternative ways of reduction in photography and presents 16 different methods of reduction mainly by focusing on reducing the object itself. As a result, I exhibited a series of photographs and archived the whole process into a publication, “This is Also Reduction .”
Year
2017
Category
Photography, BA Thesis
Client
Self-initiated, Academic
Output
Series of A2 Photographs, Process publication
Credit
—
This is a design research that deals with a concept and basics of using clothes as a medium of content in graphic design. Today, clothing has become a medium of graphic design, and fashion is aggressively taking the graphic design approach on the clothing. Based on such a situation, this research experimented with the positions and different forms of contents on the clothes and observed the effect and changes made on the relationship between the content and the person who is wearing it.
Year
2018
Category
Mini Thesis, Research, Fashion
Output
Written thesis and practicalexperiments
Client
Academic
Credit
—
This is the research paper that discusses the interesting phenomenon of visual communication methods and on editorial contents of today’s fashion industry by analyzing a particular online fashion mall SSENSE. Today, fashion is not only about the design or trend of the clothes themselves. However, fashion becomes closer to the form of the integrated art that deals with the most contemporary zeitgeist, art, aesthetics, social issues, etc. SSENSE, the research material of this paper, is a great case study of this phenomenon. The online fashion mall has a very significant difference and distinctive approach in web design and the way they create the editorial content related to contemporary fashion. I focused on analyzing the methods, benefits, and the possibilities of such an approach in the research paper.
Year
2017
Category
Design research, Fashion
Output
Written thesis and practicalexperiments
Client
Academic
Credit
—
Designed an editorial campaign for the brand media™ for the graphic design magazine Typozimmer issue 8. As a designer and a founder of media™, my interview was also featured in the magazine.
Year
2019
Category
Graphic design
Client
Typozimmer, Media™
Output
Editorial Campaign
Credit
—
This is the typeface that has very simple blocky letterforms that are conveying the bold and energetic impressions. The typeface was inspired by the very raw type sketch of mine from the past.
Year
2019
Category
Visual Identity, Photography
Client
Self-initiated
Output
OTF Regular, Italic
Credit
Mentoring by Matthias Pauwels
An annual report cover for Basel based real estate insurance company BGV( Basellandschaftliche Gebäudeversicherung). Each year, BGV selects a theme for the company’s annual report, and in 2018, the theme of the cover visual was “Prevention”. I created the graphical shape that represents the concept of the protection and combined the different scale images of an aerial map of Basel and Baselland area where is the area where the BGV covers. The project was commissioned in the form of competition made by the selected designers from the MA in Visual Communication in the Basel School of Design and my design was selected as a winner of the competition.
Year
2018
Category
Graphic design
Client
BGV(Basellandschaftliche Gebäudeversicherung)
Output
Cover design for printed annual report and website
Credit
—
This is a Master thesis project I conducted during my study in Basel School of Design. The project tries to investigate a method of using virtual materiality of digital photographs for the further digitalisation of the imagery and to create unique aesthetics. The project conducted vast different experiments and applied the method in the domain of fashion to evaluate the possibility. The final output is a film for a fashion brand and a documentation website of the whole project.
Year
2019
Category
Design Research, MA Thesis, Photography, CGI
Client
Self-initiated, Academic
Output
Image series, Video, Documentation Website, Master Thesis Paper
Credit
—
This project is a visual experiment of translating a contemporary object into imageries. One of the most recent and technical sneakers from Nike, the Vapormax Plus has many contemporary visual elements in the shoe itself. The colors, materials, shapes of the shoe reflect the image trend of one of the most contemporary visual culture. I tried to reinterpret the visual characters of the shoe and make a translation from object to images. I used the means of photography, graphics, digital technics. The outputs and approaches of the research are made into a website as an experiment report.
Year
2018
Category
Design Research, Photography, Graphic design
Client
Self-initiated, Academic
Output
Visual Identity, Naming, Brand Concept, Sweatshirt
Credit
—
This is a poster for an exhibition and event by Sundae School, a contemporary fashion brand based in New York. The project was to design a poster about a theme of “AT 4:20PM”. The poster reflects the theme based on my personal circumstance regards my screen-time and the sense of virtualization.
Year
2019
Category
Graphic design
Client
Sundae School
Output
24 x 36” Poster
Credit
—
Poster for a French DJ, François X (Unrealised)
Year
2019
Category
Graphic design
Client
François X
Output
Poster(Unrealised)
Credit
—
This is a series of posters that are expressing the identity and direction of myself as a designer. The sharp and edgy typefaces, the self-portrait with edgy graphical elements, the slogan expresses my perspective as an individual designer who tries to make his own point. The graphic, photographic, typographic sources I created for the posters are bound into a catalog. The poster was nominated as a finalist of the 100 Best Posters 17: Germany Austria Switzerland.
Year
2017
Category
Graphic design
Client
Academic
Output
Poster series, Source catalog
Credit
Mentoring by Jiri Oplatek
This a set of publications based on the question, “How graphic designers can contribute to art or artist?” The original project was to design the gallery book for the artist, but instead, this publication took the experimental approach of re-interpreting the artwork from the graphic designer’s perspective for the more productive result that can inspire both artist and graphic designers. Based on the artwork and the explanation of the Zürich based artist Hae young, Ji, the project produced 16 experiments and archived it into the form of a box of laboratory-style publications.
Year
2018
Category
Graphic design, Editorial design, Design research
Client
Haeyoung Ji, Academic
Output
16 Booklets with package
Credit
Worked together with Alessandra Purichelli and Stephanie Müller
Polarity is a small bar located in Seoul, South Korea, that appreciates individual people rather than groups of people. I was asked to make a logo that could reflect the concept that is more introverted and independent but yet has a strong impression.
Year
2019
Category
Graphic design
Client
Polarity
Output
Logo, Business card, Menu
Credit
—
“Fonts for Freedom” is a campaign that claims for press freedom by the Reporters Without Borders and Service Plan Hamburg. I was invited to create a poster as a part of the campaign, along with nine famous typographers and designers. The poster was designed using a typeface from the Hungarian newspaper, Magyar Nemzet, that shut down by the government. The font of the newspaper title and the slogan were given. I used initials of the newspaper title and used chain and metallic graphics to represent both the suppression as well as the solid power of the press. The poster was released in the social media accounts of each designer and of the Reporters Without Borders.
https://fonts-for-freedom.com/
Year
2018
Category
Graphic design
Client
Service Plan Hamburg, Rerporters Ohne Grenzen
Output
A0 Poster
Credit
—
An editorial poster for the Basel based cultural magazine and the fashion brand, Wie wär’s Mal mit. I was asked to create the poster about the city Basel, for their first printed magazine “+41”.
Year
2018
Category
Graphic design
Client
Wie wär’s Mal mit
Output
A4 Poster
Credit
—
A poster for an design exhibition by “Be There Design Festival” in Hong Kong on the theme “Homeland.” I approached considering the contemporary concept of a homeland and thought that the Internet plays the role of the homeland today. A smartphone, which is the main access gate to the Internet and a word “Here” were used as a main element. The mixture of a photograph hands holding a smartphone and expressive letters says “here” is visually reflecting today’s complex and diverse media environment.
Year
2018
Category
Graphic design
Client
Be There Design Festival
Output
Custom sized poster
Credit
Text by Haeyoung, Ji
The project was to design a prototype of the new digital brand channel and 3D virtual showroom based on the smart television platform for the automotive company in South Korea. I developed the intuitive user interface for the menu, navigation of the 3D showroom, and the car configurator user interface that is optimized to smart televisions.
Year
2016
Category
GUI Design
Client
Global Automotive Manufacture in South Korea
Output
Prototype for Smart TV application
Credit
Design direction and UI design. Lead two UI designers as a team.
3D Modelling and unreal engine development by Mackevision (DE).
Other prototype development by USE9( KR ) .
UX principle development and mockup design for Hyundai Motor Company’s upcoming mobile application. In collaboration with UX designer, we developed the user experience for the key functions and content and designed the mockup of the key pages that the improvements are applied.
Year
2016
Category
UI/UX Design
Client
Hyundai Motors Company
Output
Key pages mockup with UX improvements
Credit
Worked with a UX Planner and a GUI designer.
I was in charge of designing the pages that are presented in this portfolio
This is a consulting project that aimed to develop the principles to improve the UX and GUI of the digital stock trading systems for Samsung Securities which is the leading asset management and stock trading company in South Korea. I was in charge of mobile stock trading application as a UX designer and GUI designer. I worked on improving the functionality and the user experience of the selected key screens together with a UI planner. I developed the GUI design style that communicates the refinement, clarity, and the trustful value of the service. The result of the project was used in the following project that actually renewal and reconstructs the whole web, software, mobile trading system of the Samsung Securities.
Year
2015
Category
UX Design, Fintech
Client
Samsung Securities
Output
Prototype of the application, Guideline Booklet
Credit
I worked as a GUI designer and UX designer for the mobile trading system amongst the web, mobile, pc software-based stock trading system.
I did the trend research, UX design, and GUI design
This is a visual identity renewal project for the Korean major credit card company, KB Card. The project renovated the visual identity system focused on reflecting the friendly and warm-hearted feeling by emphasizing the brand color and developing the illustrative pictogram. Renovated fifteen essential printed brand applications and developed a brand design guideline and the operation of the design.
Year
2013, 2014
Category
Visual identity, Graphic design
Client
KB Kookmin Card
Output
15 printed applications, Brand design guideline
Credit
I worked on whole process of design with a team of 5 graphic designers and a planner at Frum
This is a standardized service journey map for hospitals to improve their service quality. It was part of the project that develops service design guidelines for hospitals. The map iconizes each hospital service area with alphabets along with radar charts so that viewers can visually recognize the ideal service journey process and service area.
Year
2013
Category
Information design, Graphic Design
Client
MOTIE : Ministry of trade, industry & energy
Output
A1 map and A3 template
Credit
Worked together with Soyoung Han
